Product Launch Formula 3Jeff Walker on BIG GURU LAUNCH TECHNIQUES - New video from Product Launch Formula 3.0

Archive for August, 2009

  • Laws of Persuasion –  that is Scarcity
  • Reciprocity – give something of high perceived valued.
  • Social Proof – people tend to follow what others are doing.
  • Liking – be likeable and trustworthy
  • Commitment – get people to say yes to small items first
  • Consistency – tell us how_ _ _ _ _ _ _?
  • Authority – authority figures
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